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Pixelle Cinema Club

Targeting an audience of animation enthusiasts, Pixelle Cinema Club shines a spotlight on historical animation techniques including early computer animation, frame-by-frame, claymation, and rotoscoping. The cinema aims to encourage the protection, appreciation, and revival of traditional methods while raising awareness for the limitations of contemporary computer animation and archiving contemporary digital media. 

This project was developed as part of the Elective Subject 88404: Illustration for Product and Branding, in which students were tasked with developing a fictional boutique cinema around a specific chosen niche. 

2024

ILLUSTRATION

BRANDING

WAYFINDING

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AGDA Merit 2024

This project received a Merit grade in two separate categories in the 2024 Australian Graphic Design Association (AGDA) Awards: Student Brand (Expression – Physical) and Student Design Crafts (Illustration for Design).

 

Link to my project below:

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Pixelle utilises playful pixel illustrations, a restricted bold red colour palette, and a cheeky mascot ‘Pigselle’ to create a fun and memorable brand and distinguish itself from competitors. To create a welcoming space for all, the cinema features accessible iconography and film viewing options.

PIXEL
ILLUSTRATION

© 2025  Heidi Hakala  |  hakaladesigns@gmail.com

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