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Projects

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PIXELLE CINEMA CLUB

2023

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Branding for a fictional boutique cinema featuring a pixel illustration style

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2024 AGDA Merit

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ANIMAL FARM: A FAIRY STORY

2023

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A reimagining of the first and last chapter’s of George Orwell’s 1945 allegorical novel, Animal Farm, featuring a custom typeface

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2023 AGDA Finalist 

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MIDSUMMER MADNESS

2021–2022

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Branding and various collateral

for a 2022 musical by Sydney University Dramatic Society;

based on Shakespeare’s A Midsummer Night’s Dream

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FOSSICK MAGAZINE

2021

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Printed and hand-bound design magazine featuring an animated AR front cover

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THE PAPER PLANE MANIFESTO

2023

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A printed paper plane and envelope featuring a short poetic narrative that explores my core values as an emerging contemporary designer

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2024 AGDA Merit

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BLAKE'S BAKERY SUGAR

2022

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Sustainable packaging for muscovado, brown and caster sugar, featuring hand-illustrated landscapes reflecting the qualities of each sugar type

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UTS DOG SOCIETY

2021–2022

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A range of marketing collateral and merchandise I designed for UTS Dog Society while working as the club’s Marketing Executive

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ILLUSTRATION PROJECTS

2020–2023

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Miscellaneous illustration projects 

Featured

One of my packaging projects, Potatohead, recently received a Merit in the 2024 AGDA Awards! Please take a look below:

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© 2025  Heidi Hakala  |  hakaladesigns@gmail.com

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